What it is: A lightweight, invisible dry shampoo that absorbs buildup, oil, and odor while reviving any style with each use.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Oily Scalp
- Hold & Style Extending
- Scalp Buildup
Key Benefits: Cleans, Refreshes, and Invigorates
Formulation: Spray
Highlighted Ingredients:
- Tapioca Starch: A natural, non-GMO starch with exceptional oil absorption properties that brushes cleanly from hair.
- Kaolin: A highly refined, pure clay that helps remove impurities from hair.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Virtue Refresh Dry Shampoo is an invisible, clean aerosol spray that dispenses as a dry mist to soak up excess oils while adding health-boosting Alpha Keratin 60ku®, leaving hair and scalp refreshed and clean to the touch. It was created without heavy styling ingredients that can add more buildup. It features a light, uplifting blend of essential oils and extracts, featuring lemon known for energizing the scalp, and cedar leaf and orange essential oils for long-lasting freshness.
Clinical Results: In a consumer perception study of 53 women; participants responded to questions after first use, 8 hours, and 4 to 6 uses over a 1-week period:
- 94% of women said their hair instantly smelled cleaner
- 92% of women felt their hair smelled fresher and looked less oily all day long
- 92% of women said that they were able to refresh and maintain their look throughout the day, and that product allowed for easy, buildable styling
- 90% of women said product goes on invisibly
