What it is: A set that includes a full size Purple shampoo, mask and ghost oil to fight brassiness and brighten blonde, gray, and silver tones—enhanced with professional-grade violet pigment for color toning and açai extract for antioxidant protection.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Frizz
- Color Safe
- Brassiness
Key Benefits:
- Neutralize brassy, yellow tones in between salon visits
- Intensely hydrate and soften hair
- Smooth frizz and add shine
Highlighted Ingredients:
- Violet Pigment: Used to cancel out yellow and brassy tones.
- Açai Extract: Rich in antioxidants to provide extra moisture.
- Coconut Fatty Acids: Easily absorbed by hair to hydrate and nourish.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. These products are also vegan, gluten-free, cruelty-free, and come in recyclable packaging.
What Else You Need to Know: This kit supports color and shine at every step and will bring blonde hair back to life. Verb® Purple Shampoo and Purple Mask cleanse, hydrate, and deep-condition hair while neutralizing yellow hues. Finish with Verb® Ghost Oil™ to smooth frizz and add shine.
Fragrance Description: A hint of grapefruit and oatmeal.
Clinical Results: In a third-party lab setting, testing 10 hair samples using Verb Purple Shampoo, results included:
- Brassiness was reduced by 24% after just 1 use
In a third-party lab party over 28 days with 10 participants using the Purple Shampoo 3 to 7 times per week:
-100% of consumers saw toning and shine after just 1 use
This Set Contains:
- 12 oz/ 355 mL Purple Shampoo
- 6.3 oz/ 180 mL Purple Mask
- 2 oz/ 60 mL Ghost Oil
