What it is: A strengthening conditioner infused with Japanese rice water to nourish, repair, guard against future breakage, and visibly thicken fragile hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine and Medium
Hair Concerns:
- Thinning
- Volumizing
- Damage, Split Ends, and Breakage
Key Benefits:
- Leaves hair 16X stronger and visibly increases hair diameter
- Reduces split ends by up to 81 percent and protects against future damage
- Leaves strands soft, smooth, and shiny
Highlighted Ingredients:
- Rice Water: Is rich in amino acids, vitamins, and antioxidants that help restore damaged hair and guard against future breakage.
Ingredient Callouts: This product comes in recyclable packaging.
What Else You Need to Know: Inspired by yu-su-ru, the centuries-old Japanese beauty tradition of bathing hair in rice water, the Izumi Tonic range helps restore damaged strands, guards against future breakage, and reveals healthier hair. This conditioner provides your daily dose of nourishment and strength for smoother-, softer-, thicker-looking hair with a glowing shine. The precious rice water it contains is sourced from Hyogo, Japan in an eco-friendly manner.
Fragrance Description: The vibrant woody, musky fragrance reinterprets a breathtaking rice-field horizon. It opens with bergamot and lemon top notes and unfolds with a heart of precious ylang-ylang, iris, and sweet rice water resting on a base of sandalwood and vanilla.
Clinical Results: In a controlled study using a system of shampoo, treatment, and serum vs. a non-conditioning shampoo:
- Hair was shown to be up to 16X stronger with an increased diameter
- The product restored damaged hair and reduced split ends by up to 81%
