What it is: A 100 percent vegan red lipstick formulated with an exclusive replacement for carmine, the industry's standard red pigment.
Formulation Type: Lipstick
Benefits: Hydrating
Highlighted Ingredients:
- Vegan Waxes: Innovative blend that mimic beeswax to nurture lips.
- High-Impact Pigments: Provide full coverage that glide on seamlessly and melt into lips.
- Hydrating Ingredients: Infused with mango seed butter, avocado oil, and argan oil to retain moisture.
Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and sulfates SLS & SLES. It is also vegan, gluten-free, and cruelty-free.
Clinical Results: Based on a US consumer evaluation study of 31 women:
- 100% said their lips look and feel smoother
- 100% said their lips feel hydrated
- 100% said the product does not feather or bleed
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