Purple Shampoo Bar for Blonde, Highlighted & White Hair

What it is: A color-safe, sulfate-free, purple-toning shampoo that neutralizes brassiness, boosts shine and hydration, builds bonds, and strengthens hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Color Safe
- Damage/Split Ends/Breakage
- Brassiness

Key Benefits:
- Tones down brassiness and yellow tones
- Repairs bonds and strengthens hair from the inside
- Boosts gloss and shine and tames flyaways

Highlighted Ingredients:
- Ultraviolet Pigments: Neutralize yellow and brassy tones for more brightness and shine.
- Vegan Keratin and Plant-Derived Hemisqualane: Shown to boost shine and color, reduce frizz, and improve thermal protection.
- Bond Builder: Strengthens hair from the inside and reduces breakage.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: One bar is equal to two bottles of 8.4 oz liquid shampoo. This innovative, sulfate-free purple shampoo is powered by Superzero's 360 Triflex Complex and activates directly on your hair for a luxurious lather and maximum potency and care. Achieve your brightest, healthiest blonde or white while improving hair hydration, smoothness, bounce, gloss, and shine with vegan keratin, hemisqualane, triolein, a bond builder, and ultraviolet pigments. Treat your hair to exceptional daily care with clean, planet-friendly ingredients and zero plastics or microplastics.

Fragrance Description: Fragrance-free/no synthetic fragrance

Clean + Planet Positive at Sephora
When you see our Clean + Planet Positive seal, this brand's products are formulated without certain ingredients that are potentially harmful to human health and environment. They also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more: For the full list, check out the Ingredients tab.

On top of meeting the Clean at Sephora formulated without list, these brands are on a mission to do right by your routine and the planet by making climate commitments and focusing on sustainable sourcing, responsible packaging, and environmental giving.