What it is: A weightless mousse that will help you achieve bounce, thickness, strength, and long-lasting, defined style.
Hair Type: Fine and Medium
Hair Texture: Straight and Wavy
Hair Concerns:
- Volumizing
- Hold & Style Extending
Key Benefits:
- Helps Maintain Hold, Adds Shine, Adds Volume
Formulation: Mousse
Highlighted Ingredients:
- Alpha Keratin 60ku®: Helps reveal hair that’s shinier, stronger, and overall healthier.
- Baobab Seed Oil: Acts as an intense emollient for dry, damaged hair.
- Panthenol: Nurtures, supports, moisturizes, and strengthens hair.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: This mousse will help you discover your heathiest hair yet. All Virtue® products include Alpha Keratin 60ku®, a proprietary hair-healing ingredient that supports hair in as little as five uses. This mousse is ideal for all hair types and is safe for color-treated and chemically treated hair.
Clinical Results: In a consumer-perception study conducted on 50 respondents immediately, after eight hours, three days, and one week of product usage:
- 98% of women immediately felt their hair looked healthier and stronger after just one use
- 96% of women felt their hair was hydrated, fuller, and that their style lasted longer after three uses
- 96% of women felt their hair had more volume and body, felt stronger, and looked healthier after one week.
