What it is: A weightless spray formulated to build volume and create the perfect foundation for style.
Hair Type: Fine and Medium
Hair Texture: Straight and Wavy
Hair Concerns:
- Volumizing
- Hold & Style Extending
Key Benefits: Builds, Lifts, and Sets
Formulation: Spray
Highlighted Ingredients:
- Hydrolyzed Wheat Protein: Enhances the appearance and feel of hair; it increases suppleness and facilitates styling while improving gloss/sheen and texture.
- Panthenol (Vitamin B5): Delivers moisture, softness, and shine.
- Hydrolyzed Soy Protein: Improves manageability, conditions and moisturizes hair, and improves its overall healthy appearance.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Virtue’s Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. This unique formula also protects against heat and environmental damage. The revitalizing citrus floral blend features leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
Clinical Results: In a consumer perception study conducted on 50 respondents after 5 uses in 1 week:
-94% of women said their style bounced back and restyled easier 8 hours after 1 application
-96% of women felt hair had instant volume lightweight, buildable hold and was easier to style after 1 application
-100% of women felt their hair was less limp after only 3 uses
