What it is: A lightweight, fast-absorbing hair oil that adds moisture and shine while protecting, repairing, and strengthening with Alpha Keratin 60ku®.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Shine
- Damage, Split Ends, and Breakage
- UV Protection
Key Benefits:
- Non-greasy and lightweight
- Strengthens weak and damaged hair
- Smooths, de-frizzes cuticle and hair shaft
Highlighted Ingredients:
- Alpha Keratin 60ku®: Virtue's reparative protein, derived from ethically sourced human hair.
- Tocopherol: Helps neutralize free radicals created from UV light or pollution exposure.
- Kalahari Melon Seed Oil: Nurtures dry, brittle, and damaged hair, shielding it against moisture loss.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, and sulfates SLS & SLES. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: This rejuvenating, shake-to-activate formula of clear oils is ultra-lightweight, fast-absorbing, and never greasy. With every shake, Virtue’s Alpha Keratin 60ku® is unleashed into the serum, infusing each strand with the freshest, most potent dose of healing protein for a nourished, protected shine.
Fragrance Description: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
Clinical Results: In a consumer perception study conducted on 50 respondents, after product usage:
- 100% of women said their hair was immediately shinier
- 100% of women felt this product did not leave hair greasy or weighed down after 1 week of use
- 94% of women felt their hair looked repaired after one use
