What it is: A vegan liquid eye primer that’s invisible on everyone, designed to unlock the true color of any shadow, in a small-but-mighty bottle with more than 200 uses.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: Unlike cream eyeshadow primers which muddy the color and aren't universal, this concentrated elixir contains only essential ingredients, so it's not weighed down by binders or fillers, and is free of silicone, alcohol and talc. 1 drop is all you need to prime both eyes. Best for normal to dry lids.
Clinical Results: In a consumer study on 32 volunteers over 12 hours:
- 94% Agree it boosted the vibrancy of eyeshadow
- 91% Agree it enhanced the true color of eyeshadow
